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Using Facebook Page Ads to Promote Nonprofit Event

It is so easy to promote nonprofit events and gain sponsors and attendees these days, thanks to the million powers of social media— Facebook ads.

Through social media and the digitalized era of most people today, it has become easier to spread news, information, and events to them. In just a word, a photo and a few invites, you get people to start clicking, liking and sharing your event.

In fact, it has been looked that using Facebook Ads in promoting and marketing your events can be effective it not just capturing your target audience to become attendees but also to reach to prospect sponsors as well— which is very important in nonprofit events.

Today, let’s learn more about Facebook page ads and how you can better use it to maximize your reach for your upcoming event.

Learning More About Facebook Page Ads

Facebook page ads play a significant role in your event. When you create compelling ad content towards your target audience, you’re highly likely to get engagements. Then, engagements may result in exposure and can definitely attract potential attendees and sponsors.

But to create the most effective Facebook ad campaign you need not only to have an effective marketing campaign…But you also need to have a deep understanding of how the entire Facebook ads work.

nonprofit events

With that being said, here’s what you need to know about Facebook page ads.

Creating Your Facebook Ads

The first step to creating effective Facebook page ads is to have a clear objective. You want to be sure about your desired results, so you must first be clear to you what you want to achieve.

The advertisement campaign manager of Facebook allows you to choose the following objectives when creating an ad.

  • Brand awareness,
  • Reach,
  • Traffic,
  • Engagement,
  • App installs,
  • Video views,
  • Lead generation,
  • Messages,
  • Conversions,
  • And a lot more.

When choosing an objective, make sure that it aligns with your event goals. Doing so will help you get the results that you want from your advertisement. The next thing to consider when creating Facebook ads is choosing your target audience and focusing on it.

Aiming Ads to Target Audience

Your Facebook page ads will be far more effective if it’s shown to the right audience. So before you post an ad, specify your demographics first.

Facebook allows you to post an advertisement for a particular type of users. To give you an idea about it, Facebook will enable you to post your ads on:

  • Custom audience
  • Lookalike audience
  • Location targeting
  • Demographic targeting
  • Interest or Behavior targeting
  • Connection targeting

You may choose whichever target audience you want for your ad, but it would help a lot if you go back to step 1 and analyze your objective. If your objective is clear, it’s easier to make decisions about your Facebook ads.

Posting Your Facebook Page Ads

Facebook will ask you where you’re going to post your ads. The places where you post your ads are called “placements.”

Your ads can appear on Facebook, Instagram, Audience Network, or Messenger. But you don’t have to select all of these options. Only pick the ones that you feel would work effectively based on your demographics.

It’s worth noting that when you choose the right ad placement, you’re doing your nonprofit event a favor. The broader the reach of your ad posts, the higher the chance you could increase your leads and awareness.

Payment Options for Facebook Page Ads

Posting Facebook page ads are not free.

As an advertiser on Facebook for nonprofit events, you need to know how much Facebook ads will cost you. Knowing so will help you better manage your ad budget.

You can adjust your ad budget depending on how effective an ad post is. For example, you may want to increase your budget to ad posts that receive higher engagements or clicks. On the other hand, you may want to reduce your budget or even stop an ad post if it doesn’t give good results.

After selecting your ad budget, you can choose to schedule your ad post. You can have your ads run on certain periods. You may also select dayparting where you can run your ad at certain times or certain days of the week.

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